Focus - original work 120x140cm

In the process of building a startup, there often comes a point where increasing cross-selling opportunities arise, leading to the temptation to offer more and more products or services. However, this expansion comes with the risk of losing focus, ultimately diluting the brand's identity and making it unclear to customers where to direct their attention to achieve their goal.

In my artwork, I aim to depict this very dilemma. I visualize the abundance of products through a multitude of elements and symbols, all interconnected, creating a sense of complexity and visual overload. The viewer is challenged to focus on a specific element and find the path toward a clear objective.

My goal is to inspire reflection, encouraging the viewer to recognize the importance of maintaining focus and cultivating a clear vision for their own goals.